How website builders do a disservice to SEO efforts

Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid possible risk to SEO
About the speaker

Travis Biechele

Common Thread

- Common Thread

Travis is Director of SEO at Common Thread

Show Notes

  • 05:30
    Impact of website builders on SEO performance and pitfalls.
    The discussion highlights how certain website builders can negatively affect SEO by limiting customization and advanced SEO tactics.
  • 10:45
    Specific SEO challenges arising from using website builders.
    Exploring examples of SEO issues like poor URL structures and inadequate site indexing options provided by some builders.
  • 15:20
    Strategies to optimize SEO despite website builder limitations.
    Outlining effective approaches to work within the constraints of website builders to enhance SEO, such as modifying available SEO features and adding custom code where possible.
  • 20:55
    Importance of non
    The conversation covers methods to monitor and increase organic traffic that is not associated with branded searches, using tools like GA4 and Search Console.
  • 25:40
    Analyzing top entry points beyond the homepage for SEO.
    Discussing how to identify and optimize the most visited pages beyond the homepage to improve overall site visibility and SEO performance.

Quotes

  • “Through media buying and other efforts, SEO being a newer one, we're able to kind of deliver predictable, profitable growth for the brands that we engage with.” - Travis Biechele

  • “There are file formats that are better than PNGs and JPEGs that can still offer scalability depending on device size without loss of clarity.” - Travis Biechele

  • “If we're talking about something like a GIF or a GIF, the rule of thumb there is using them sparingly and potentially making them user initiated.” - Travis Biechele

  • “There are fringe cases of development teams being particularly cagey with their work. And maybe it's for good reason. - Travis Biechele

  • “Don't just push something live because it looks beautiful. It needs to look beautiful and work well so that organically you can appear as much as you should.” - Travis Biechele

  • “Website builders today have done a really nice job of making it feel like anybody can build a thing.” - Travis Biechele

About the speaker

Travis Biechele

Common Thread

- Common Thread

Travis is Director of SEO at Common Thread

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